Admitting that something you have been working on is bad, can be hard. However, in the digital age, you need to know when to admit that your marketing is outdated and needs a face-lift.
If you can admit your shortcomings, however, you can take your brand, company, or service to a new level in the market by making these 4 steps to improve.
1. Identify what happened. Where did you go wrong? Are you using outdated jargon? Is your SEO content not entirely up to speed with the platforms it is displayed on? Are your core brand principles not aligned anymore? You must identify where you started to go wrong to identify how to get better. There are lots of remedies to re-directing marketing efforts. For one, taking your website down to replace old copy, design new graphics, and update your portfolio could be a great place to start. Additionally, finding new talent, a new team perhaps, can be another great way to help rethink old ideas. Don’t feel shame that your marketing fell flat. It can be hard to keep updated on your market, and the way messages are being sent. Need extra help redirecting? Contact the digital marketing agency, The Dillon Ross Group, and let’s brainstorm together.
2. Poke holes in your own ideas. Just like any new app, website, or line of code, poking holes or “hacking” your own idea is always a good step 2. Some of the most common ways that companies, brands, or services go wrong are within their own ideas. Poorly executed ideas can be detrimental for anyone, and the best way to avoid them is to attempt to “hack” your system before someone else or the market does. Some of the easiest ways to do your “hacking” is to have industry neighbors look at your website and question your copy. You could also ask for feedback from clients or your LinkedIn connections. Another idea is to take a monthly gander through your own website as a client sees it. At the end of the day, you are always catering to clients, and if their opinion of your website or brand is not up to industry standards, you need to make changes.
3. Do some research. Research is significant for any industry, and there is no denying that. However, with marketing, research is your best resource and friend. Do not be scared to poke around websites of competitors or brands you like. Other people know what they are doing, so follow suit. The key to marketing success is establishing a balance between your personal creativity and what’s working in the market. The best way to find that balance is by looking around. The digital marketing agency, The Dillon Ross Group, has been assisting clients in understanding what can set them apart for years. Take a look at our portfolio here!
4. Execute with passion. If you care about what you do, your vision, and your services, your marketing will follow. Be diligent, post your new and improved marketing all over Instagram, Twitter, LinkedIn, and your website. Be proud of what you have accomplished. Once your new copy is finished, graphics are designed, and you are focusing your efforts on understanding your marketing data, nothing can stop you. Marketing is always changing, so our approaches must change with it. Every few months, take a look at your data, ask around, and listen. Want to find this kind of success for your marketing? Contact The Dillon Ross Group today. No more wasting your time on marketing that doesn’t work. We work hard, so your profit goes up.