Search engine optimization SEO is the term used to refer to all the processes that increase a website or content visibility or ranking in the search engines like Google.
It is a marketing strategy that a lot of content creators and business owners need to boost the traffic viewing their products or content.
SEO is a broad term and under it will find different types of SEO. There is on-page SEO, off-page SEO, and technical SEO.
Off-page SEO involves all the activities that are done outside the website to boost traffic. Technical SEO on the other hand involves website server optimization such as data structure and they help improve organic rankings.
On-page optimization is all the steps and measures taken within a website to improve its ranking. This forms the subject of our article today.
Noteworthy, on-page SEO by itself cannot significantly boost web traffic. Other external factors like social signals, real business information, having a secure and accessible website, and the site’s page speed do matter.
For technical SEO you should seek support from SEO experts or agencies other factors like the site’s page speed find an online telecom service.
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The following are on-page SEO factors;
1. Page content
The page content is all the information found within a website. Information about the website, product reviews, how-to articles, customer testimonials, blogs, and news.
All this information needs to be optimized. They must be good and quality content containing all the information necessary and the relevant keywords to improve ranking.
The content should be linkable for external parties to link to it.
2. Title tags
The title tag is an HTML element that is the headline of the search engine result.
When optimizing your title tags you should ensure that;
- You have created a unique title for every page,
- It should not be too long nor too short
- It has all the relevant keywords
- It should be a short description of what’s on the page
3. Meta descriptions
A meta description is another element of on-page web optimization. A title tag meta description forms what is referred to as a meta tag.
The meta description is a brief text containing information describing what is on the page.
This is often the type of information we see immediately below the title tag after a search.
When writing meta descriptions you should;
- Ensure it has the relevant keyword
- It should not be lengthy. Preferably about 150 words Max.
- It should be readable, appealing, and compelling to drive a click.
4. Structured Data
Another on-page SEO Factor is structured data. This is a representation of the information found within a website.
They are mainly intended to help search engine optimization know what is within a website. An SEO structured data will subsequently translate to better rankings.
While it may sound a bit technical, structured data is easily achieved by implementing markup on a web page.
5. Internal linking
Internal linking is another aspect of on-page SEO. Internal linking involves linking content within the same website.
One of the benefits of internal linking is but it keeps readers on your website and the flow of information is more systematic giving structure to your website.
When linking you should have an anchor text and text should contain keywords.
6. Image optimization
Image intimidation is another factor of on-page SEO. When optimizing a web image get the right sizing. The image should also match your text.
Remember to optimize the image captions and title.
7. Mobile responsiveness
One other underestimated factor under onpage SEO is mobile responsiveness. Mobile responsiveness email whether a website is designed and structured to function well on a mobile device.
If your web pages are mobile responsive it means that if one person accesses your web page on a mobile device, they will get the same experience as someone else accessing the same page using a desktop computer.
Search engines tend to rank higher results from web pages or websites that have great mobile responsiveness.
On-page SEO factors alone cannot significantly improve your page ranking. a combination of all SEO factors is the real deal.
The best part of SEO is that you can drive huge traffic to your website which will ultimately increase the conversion rate without having to pay for advertisement.
To get the best out of SEO you may consider getting to work with an SEO expert or an agency.